DECEMBER 29:
THE BREAKING POINT.

A real story for the "Default Planner" in every friend group.

"I turned 27 on December 29th. Between planning a birthday dinner and New Year’s Eve, I hit a wall. 400 unread messages, and we still didn't have a plan."

The holidays are supposed to be about seeing the people you love. But this past week, I realized that we’ve made hanging out feel like a second job. Important addresses were buried under a mountain of memes, and "maybe" RSVPs were stale within minutes.

THE REALIZATION:

GROUP CHATS ARE FOR CHATTING. THEY ARE ABSOLUTELY TERRIBLE FOR PLANNING.

PEAK CHAT FATIGUE

We’ve all reached a point where we’re tired of the constant pings that lead to nowhere. In every group, there’s one "Default Planner" who does 90% of the work while everyone else watches from the sidelines. It’s exhausting.

Lost Details

Times and locations disappear the moment someone sends a GIF.

The "Maybe"

Chats make it way too easy to be non-committal. No accountability.

The Burden

If you don't plan it, it doesn't happen. That shouldn't be your job.

FIXING THE SQUAD

I spent my birthday building Squad In Sync because the friction of planning is actually stopping us from seeing our friends. It’s making us more isolated because the hurdle to get together is too high.

The goal isn't to replace your group chat. Keep the jokes there. But keep the **mission** here. One link. One source of truth. No more "What's the move?" texts.

"If planning the fun isn't fun, you're doing it wrong. Let's make it easy to actually hang out again."

LESS CHAT.
MORE HANGS.

Squad in Sync // Born on Dec 29, 2025 ©